DELI&CO. KITCHENWARE
Redesigning something I created back in the early years of my career. The first version can be seen here.
VISUAL IDENTITY
BELO HORIZONTE — BRASIL
YEAR 2021—2023
DESIGN: EDUARDO OUVIDO & GUSTAVO MACHADO
MOTION: EDUARDO OUVIDO
PRODUCT PHOTOGRAPHY: RAFAEL MOTTA
FOOD VIDEO & PHOTO: NANI RODRIGUES

Founded in 2016, Deli&Co. was created to inspire and elevate the cooking experience by making high-quality products and culinary techniques more accessible. After consolidating its presence in the market, in 2021 the company invested in a stronger digital presence, sharing content rooted in Brazilian culinary culture—where the cast-iron pan is a sacred object—and inviting great chefs and other voices from gastronomy to cook and share their connection with the product.
In 2022, another turning point followed: Deli&Co. entered the international market, exporting its core product to the U.S. This expansion led me to revisit and refine the brand assets, pushing further into its core. One year later, I had the incredible joy of using this same visual concept to redesign the brand’s core product from scratch, you can check it out here.
Color palette
Main typography by Rellence
Secondary typography by Kilotype
As a result, Deli&Co.’s visual identity was redesigned to reflect this new phase: more cultural, more editorial, and more deeply connected to Brazilian cooking rituals. The visual system introduced a new color palette, typography, and tone of voice, and evolved to support storytelling, digital content, and product presence through a updated photographic language.
For the US campaign, a script typeface was introduced to amplify visual expression while maintaining the integrity of the core brand typography.
