DELI&CO. IRONWARE REDESIGN
Enameled and unenamelled cast iron: my little romance with product design is finally official.
PS.: Every design decision in this project was fully based on the brand concept, also developed by me here.
PRODUCT DESIGN
BELO HORIZONTE — BRASIL
YEAR 2023
PRODUCT DESIGN: EDUARDO OUVIDO
3D MODELING: RICHTER QUEIROZ & MILTON AZEVEDO
3D ANIMATIC: PEDRO LEITIN

PHOTOGRAPHY: RAFAEL MOTTA
FOOD PHOTOGRAPHY: NANI RODRIGUES
VIDEO: ESTUDIO CURCUMA
FOOD VIDEO: NANI RODRIGUES
BIENAL BRASILEIRA DE DESIGN: SELECTED PROJECT
Deli&Co. was created to inspire and elevate the cooking experience by making high-quality products and culinary techniques more accessible in the digital space. In 2022, a change in their foundry supplier opened the door to redesign their essential kit: the Skillet and the Dutch Oven. 


_Somehow they handed me this project even though I’m not a product designer, just an enthusiast who’s probably been too opinionated about their previous products ¯\_(ツ)_/¯
Dutch Oven
Skillet
New CNC machined knob on aluminum and brass
Skillet and Dutch Oven redesign
Consumer research and feedback guided the ergonomic and usability improvements, shaping every design decision along the way.
Skillet and Dutch Oven redesign
Consumer research and feedback guided the ergonomic and usability improvements, shaping every design decision along the way.
Along the process, we also identified excess material. With a new design approach, we reduced the weight of the pans by 20%, improving handling and cutting down shipping and logistics costs. The new design refined handles, knobs, spouts, lids, drippers, proportions, grip points, and overall weight.
To ensure precision and integrity in production, constant dialogue between the design team and the technical team (responsible for specifications and modeling) was key.
Dutch Oven—Before & after
Skillet—Before & after
