Disclaimer: This identity proposal was only partially implemented before the client decided to end the project ¯\_(ツ)_/¯Disclaimer: This identity proposal was only partially implemented before the client decided to end the project ¯\_(ツ)_/¯Disclaimer: This identity proposal was only partially implemented before the client decided to end the project ¯\_(ツ)_/¯Disclaimer: This identity proposal was only partially implemented before the client decided to end the project ¯\_(ツ)_/¯
BONOMI—BAKERY
Is all about time.
Flour, water, salt, and time.
VISUAL IDENTITY, PACKAGING & MOTION
BELO HORIZONTE — BRASIL
YEAR 2022
DESIGN: EDUARDO OUVIDO E GUSTAVO MACHADO
ILLUSTRATION: GUSTAVO MACHADO
PRODUCT PHOTOS: LUCAS PEDERNEIRAS
FACADE PHOTOS: MARCELO PALHARES
Bonomi is a bakery famous for its quality and excellence that has been a part of Belo Horizonte's culinary traditions for 28 years. Located in a historic house in the city's center, Bonomi expanded its scope of operations but encountered certain challenges in developing its communication. In addition to its loyal and long-standing clientele, Bonomi needed to start a conversation with new, younger customers who were looking for high-quality goods and an authentic environment.
The idea was developed after reading Alan Lightman's book Einstein's Dreams, which takes us on a delicious journey through Albert Einstein's thoughts on time. It was only after reading these tales that we realized how Bonomi symbolizes time in both its physical structure and in its history.
The illustrations also reinforce the narrative of time.
If you're into sci-fi too, you should totally read Einstein’s Dreams before bed.
NOT SPONSORED BY ESTANTE VIRTUAL
