PACKAGING & PRODUCTION

BELO HORIZONTE — BRASIL
YEAR 2021

STUDIO: ESTÚDIO BOGOTÁ
CREATIVE DIRETOR: PAULA COTTA & RENATA POLASTRI
DESIGN: EDUARDO OUVIDO
ILLUSTRATION: HELENA CINTRA
COPY: MARCELA DANTÉS
PRODUCT PHOTOGRAPHY: RAFAEL MOTTA

AWARDS:
ABRE PACKAGING: GOLD
BRASIL DESIGN AWARDS: SILVER

YVY Vodka, same structure, a new constellation.

Produced in Brazil from sugarcane and babaçu coconut, YVY Vodka takes two native ingredients to challenge vodka’s expected neutrality and bring a taste that could only come from here. 

The bottle carries the brand’s identity at its core — a balance between purity and flavor, day and night, light and shadow. Inspired by the Victoria amazonica, an Amazonian flower that blooms only at night and fades with the morning light, the design celebrates nature’s rhythm and its quiet harmony.

Day

Night

Visually, the label captures the moment between sunset and nightfall, the instant the Victoria amazonica opens. 

The semicircle reflects the moon’s glow over water, a nod to the legend of Jaci, the Moon God, who turned the Indigenous woman Naiá into this same flower as she reached for the moon’s reflection. 

As in every YVY bottle, constellations appear once again, connecting stories, myths, and memories that belong to Brazil’s night sky.