YVY—DRINKS

              Same YVY Gin.
              Just way more fun.

PACKAGING
BELO HORIZONTE — BRASIL
YEAR 2021

DESIGN STUDIO: ESTÚDIO BOGOTÁ
CREATIVE DIRECTION: PAULA COTTA & RENATA POLASTRI
DESIGN: EDUARDO OUVIDO
PHOTO: RAFAEL MOTTA
3D ANIMATION: GUSTAVO CRIVELLARI

YVY introduced a line of three canned cocktails, crafted from the gins featured in their original trilogy. Geared towards a younger audience, the three packages have gained new names: the YVY G&T cocktail is a mixology classic, featuring YVY Mar gin. Carimbó showcases Brazilian ingredients, made with YVY Terra gin. Lastly, Xaxado offers a bold blend, crafted with YVY Ar gin.

Giving a new spin to the original YVY trilogy for the ready-to-drink scene, targeting the younger crowd.

The new packages offer a reinterpretation of YVY's original trilogy, bringing in more vibrant colors and fresh iconography to represent each distilled category: Earth, Sea, and Air.

Xaxado—made with Gin YVY Air
Gin & Tônica—made with Gin YVY Sea
Carimbó— made with Gin YVY Earth

The result was a series of fun and energetic packaging, bringing a vivid and intense palette to retail shelves, standing out among other products in the segment.