YVY TRILOGY

              My first step before jumping into YVY's brand universe and packaging series

PACKAGING & PRODUCTION

BELO HORIZONTE — BRASIL
YEAR 2020

STUDIO: ESTÚDIO BOGOTÁ
CREATIVE DIRETOR: PAULA COTTA & RENATA POLASTRI
DESIGN: EDUARDO OUVIDO & RENATA POLASTRI
ILLUSTRATION: HELENA CINTRA
COPY: MARCELA DANTÉS
PRODUCT PHOTOGRAPHY: RAFAEL MOTTA
MODEL PHOTOGRAPHY: LECA NOVO

AWARDS:
ABRE PACKAGING: GOLD
BRASIL DESIGN AWARDS: SILVER
BIENAL BRASILEIRA DE DESIGN: HIGHLIGHT PROJECT
DIELINE AWARDS: SHORTLIST

YVY is Brazil — vast, plural, and unpredictable. A continent disguised as a country, made of flavors, aromas, and stories that blend into one another. In Tupi-Guarani, YVY means “territory”, the ground we walk on, and that says it all: each ingredient, mix, and recipe is a tribute to this land, its people, and the many roots that shape its essence.

The YVY gin trilogy captures this idea: three bottles, three portraits of Brazil’s many faces. Each gin tells a story about where we come from and how we’ve been mixing ever since.

YVY Mar (Sea)
Made with ingredients brought by those who crossed the sea to get here. Flavors that arrived as immigrants and became part of our own.

YVY Terra (Earth)
What grows under our feet. The Brazilian rhythm, seasoning, and spirit. In their purest form.

YVY Ar (Air)
Where everything blends. Because that’s what Brazil is: a mix that keeps reinventing itself every time we taste it.

Packaging that tells stories.

Designed to rediscover Brazil through a universal language: the sky. Stars, constellations, and astronomy connect people, carry meaning, and shape cultures. Each community looks at the same stars but sees its own stories. For YVY, those constellations became a visual system, a star map that celebrates memory, reinterprets myths, and points toward the future.

YVY Bottle
Made in partnership with Premier Pack team.

The bottle was designed to have a voice of its own. A glass piece with enough personality to stand out on the shelf, but simple enough to live across all the brand’s products. The kind of shape you recognize anywhere, even when the label is gone and it’s sitting in someone’s fridge, filled with water.

YVY VODKA: SAME STRUCTURE, A NEW CONSTELLATION.

Click here to see how it’s been adapted to different stories and YVY’s products.