ITALIAN WINE SOCIETY

              Couldn't miss the chance to show some love to Bodoni type

VISUAL IDENTITY & PACKAGING
SYDNEY — AUSTRALIA
YEAR 2022

DESIGN: EDUARDO OUVIDO & GUSTAVO MACHADO
CLIENT: MOBBIDO MARKETING
MOTION DESIGN: EDUARDO OUVIDO
3D: PEDRO LEITIN

Italian Wine Society is a community-driven company for Italian wine lovers. It provides wine profiles, forums, sommelier and restaurant training, specialized courses, and insights into Italian regions, suppliers and history. To bring this feeling to life, we've brought Bodoni type as the protagonist in this project.

Bodoni type is getting better with time, just like Italian wine. That's why we've decided to blend both of them together, bringing the best taste of Italian tradition with it’s beautiful ornaments and exquisite quality. So making Bodoni feel right at home in wine culture.

Bodoni PT & Ornaments

Bodoni PT, a contemporary serif with a historical background. It is fully adapted to modern conditions. It works well on screen and in print, looks natural in text and its design doesn’t look archaic. The lead designer of Bodoni PT is Dmitry Kirsanov, a major expert in Giambattista Bodoni’s typefaces.

Daniel Marcella is a sommelier with a passion for bringing Italian wine to life. A new approach to wine education tastings, dinners, trips to Italy, digital tools, maps, and storytelling.