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Gin YVY Mar

Gin YVY Mar

Gin YVY Mar

YVY distillery’s name originates in the tupi-guarani indigenous language and means territory, the land we step on. Thus, with a bold proposal, YVY launches its first gin – part of a trilogy – Mar | Terra | Ar (Sea | Earth | Air). YVY Mar is made with the most interesting ingredients brought to Brazil by immigrants.

YVY distillery’s name originates in the tupi-guarani indigenous language and means territory, the land we step on. Thus, with a bold proposal, YVY launches its first gin – part of a trilogy – Mar | Terra | Ar (Sea | Earth | Air). YVY Mar is made with the most interesting ingredients brought to Brazil by immigrants.

Year: 2017 / 2018
Categories: Graphic Design, Packaging
Location: Belo Horizonte
Client: Yvy Destilaria
Design studio: Estúdio Bogotá

Year: 2017 / 2018
Categories: Graphic Design, Packaging
Location: Belo Horizonte
Client: Yvy Destilaria
Design studio: Estúdio Bogotá

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The YVY Distillery proposes a high-quality national gin packing, whose purpose is to reflect influences of the Brazilian culture and to become an object of desire among consumers.

The YVY Distillery proposes a high-quality national gin packing, whose purpose is to reflect influences of the Brazilian culture and to become an object of desire among consumers.

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Look at the sky, count the stars. Raise a toast to the best things we have: our myths, our history.

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Astronomy is a cultural abstraction. Thus, a unique celestial planisphere was created, based on the essence of our country: the mix. Starting with the myths and elements that make up the history of Brazil and that of YVY, a set of unique strong-personality constellations was created.

Astronomy is a cultural abstraction. Thus, a unique celestial planisphere was created, based on the essence of our country: the mix. Starting with the myths and elements that make up the history of Brazil and that of YVY, a set of unique strong-personality constellations was created.

Astronomy is a cultural abstraction. Thus, a unique celestial planisphere was created, based on the essence of our country: the mix. Starting with the myths and elements that make up the history of Brazil and that of YVY, a set of unique strong-personality constellations was created.

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Awards:
Prêmio ABRE da Embalagem Brasileira / Gold / Graphic Design
Brasil Design Award / Silver / Packaging
13ª Bienal Brasileira de Design Gráfico / Destaque / Packaging

Awards:
Prêmio ABRE da Embalagem Brasileira / Gold / Graphic Design
Brasil Design Award / Silver / Packaging
13ª Bienal Brasileira de Design Gráfico / Destaque / Packaging

Awards:
Prêmio ABRE da Embalagem Brasileira / Gold / Graphic Design
Brasil Design Award / Silver / Packaging
13ª Bienal Brasileira de Design Gráfico / Destaque / Packaging

Team:
Creative Direction: Paula Cotta e Renata Polastri
Design: Eduardo Ouvido, Renata Polastri
Illustration: Helena Cintra
Writer: Marcela Dantés
Photo: Rafael Motta

Team:
Creative Direction: Paula Cotta e Renata Polastri
Design: Eduardo Ouvido, Renata Polastri
Illustration: Helena Cintra
Writer: Marcela Dantés
Photo: Rafael Motta

Team:
Creative Direction: Paula Cotta e Renata Polastri
Design: Eduardo Ouvido, Renata Polastri
Illustration: Helena Cintra
Writer: Marcela Dantés
Photo: Rafael Motta